Mexico is the fastest growing internet economy in Central and South America. The popularity of the mobile internet and the reach of social media, which covers almost the entire population of Mexico, make this country particularly attractive for new businesses and start-ups.
In Latin America, access to the internet was initially perceived as luxury for young affluent office workers; however, this is no longer the case. Today’s indicators show that a large and dynamically growing group of internet users are housewives, who have abandoned watching soap operas on traditional television channels and progressed to watching VOD material and visiting social media. What is interesting, the national trends linked to internet use are set by Mexican Millennials. This extensive group (people born between 1981 and 2000) comprises one-third of the population of the country and 60% of active internet users.