Mexico is the fastest growing internet economy in Central and South America. The popularity of the mobile internet and the reach of social media, which covers almost the entire population of Mexico, make this country particularly attractive for new businesses and start-ups.
In Latin America, access to the internet was initially perceived as luxury for young affluent office workers; however, this is no longer the case. Today’s indicators show that a large and dynamically growing group of internet users are housewives, who have abandoned watching soap operas on traditional television channels and progressed to watching VOD material and visiting social media. What is interesting, the national trends linked to internet use are set by Mexican Millennials. This extensive group (people born between 1981 and 2000) comprises one-third of the population of the country and 60% of active internet users.
Indonesia is the first in the authorial series of To Reforge iconographies dedicated to global markets. They are to provide in a nutshell the most important information about the internet in the region.
Indonesia is an island nation located across 17,508 islands and undoubtedly one of the most attractive markets in South-East Asia. With over 250 million people, Indonesia is the largest country in the region, the fourth most populous country in the world after China, India and the US, and 14th in regard to its surface area.