Start-up market: Mexico

Mexico is the fastest growing internet economy in Central and South America. The popularity of the mobile internet and the reach of social media, which covers almost the entire population of Mexico, make this country particularly attractive for new businesses and start-ups.


In Latin America, access to the internet was initially perceived as luxury for young affluent office workers; however, this is no longer the case. Today’s indicators show that a large and dynamically growing group of internet users are housewives, who have abandoned watching soap operas on traditional television channels and progressed to watching VOD material and visiting social media. What is interesting, the national trends linked to internet use are set by Mexican Millennials. This extensive group (people born between 1981 and 2000) comprises one-third of the population of the country and 60% of active internet users.

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Start-up market: Indonesia

Indonesia is the first in the authorial series of To Reforge iconographies dedicated to global markets. They are to provide in a nutshell the most important information about the internet in the region.


Indonesia is an island nation located across 17,508 islands and undoubtedly one of the most attractive markets in South-East Asia. With over 250 million people, Indonesia is the largest country in the region, the fourth most populous country in the world after China, India and the US, and 14th in regard to its surface area.

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How to rear a unicorn in Poland? The art of creating start-up companies

Some are on a quest for a unicorn, some copy successful ideas or headhunt the best people in the market. It certainly is useful to be acquainted with the three philosophies of building start-ups, which have been tried and tested in the West; however, it should be remembered that a company is created with other people, for the people and thanks to these people.

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Telemedicine as an opportunity for polish start-ups and the health service

Telemedicine, or the provision of remote medical services using modern technology is a hot topic at present. In the face of ageing societies and still unresolved problems linked to enormous queues to medical specialists, telemedicine has the opportunity to change the healthcare market.

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How to attract young employees to a new company?

Solid employment in a corporation or a new company with developmental potential? Do start-ups have a chance of winning with corporations in the race for the best employees?

Ewa was employed by one of the largest media companies in Poland – she had good earnings and company benefits. She knew what was expected of her. Ewa worked from 9 to 5 (at least theoretically), and every day arrived punctually at a modern office building located in the business district of Warsaw. However, after some time she became tired of the inflexibility of her position and this predictability began to wear her down…

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